Thank you, Lou Anne McKeefery and Foothills WordPress Meetup Group, for the opportunity to present about WordPress ecommerce! You guys had great questions and I’m looking forward to sharing with you all again next month.
We started off going over when you should look for a WordPress ecommerce theme and when it might be a better idea to just use a minimal WordPress theme – not specific to ecommerce. Next, we jumped into the three different flavors of ecommerce (digital products, physical products, and subscriptions). We took a quick look at different WordPress ecommerce plugins for each flavor of ecommerce.
Ecommerce, however, is much more than just a plugin. There are plenty of other things to consider like making sure your email receipts are successfully delivered (and not flagged as spam). We took a look at how to keep your digital products safe and your site fast as your customers download their purchases. Then we briefly touched on PCI compliance and how Cart66 takes care of all your ecommerce security needs with a slurped hosted payment page.
Finally, we took a quick look at the pros and cons of PayPal and how that compares to accepting credit card payments. Depending on how you use PayPal, you can either win more sales or lose customers who otherwise would have bought something from you.
It is my understanding that the presentation was recorded. I’ll try to get a copy of the recording to post here. In the meantime, here is a link to the slides – Navigating the Waters of Ecommerce.